Meanwhile, the exact same data present that the amount of buyers that Entrepreneurs could attain with advertisements on YouTube in Hong Kong remained unchanged concerning October 2023 and January 2024.
Take note: in the last year, we’ve designed some significant adjustments to how we estimate social media person quantities, as well as data sources that we use to tell these calculations have also designed major and large-ranging revisions to their published figures all through that period of time.
As we observed inside the Facebook area above although, changes while in the viewers arrive at figures posted in Meta’s advert planning instruments do not always correlate with Over-all modifications in its platforms’ Energetic consumer bases.
Due to this, we suggest caution when evaluating the social media person values posted During this year’s reviews with These revealed in preceding years, Specifically simply because alterations in noted values may be the result of “corrections” during the supply data, and also alterations in true user behaviour.
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Notes: Meta’s advertising assets only publish audience gender data for “feminine” and “male” buyers.
Be aware: ByteDance’s promotion assets only publish viewers gender data for “feminine” and “male” users.
Nevertheless, it’s essential to tension that these advertising attain figures aren't the same as monthly Lively user figures, and there may be significant dissimilarities between the scale of X’s advert viewers and its full Energetic user foundation.
You’ll also find the whole Digital 2024 report for Hong Kong in the “full report” section down below, but we’ll begin by having a look for the necessary headline figures for Hong Kong this 12 months.
The revised figures plus the present-day price GDP will be produced about two months later for the initial, next and third reference quarters and over the Budget Day for the fourth quarter.
But despite these caveats, Meta’s advertisement achieve data continue to gives precious insights into how Fb use is evolving.
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Notice: Meta’s advertising means only publish audience gender data for “woman” and “male” people.
Being a result, our most current figure for social media marketing use may possibly appear to be pretty distinctive to your values that we printed in past years.